Sponsorship takes different forms - sponsorship (or naming rights) of a venue; one or more brands sponsoring an event (e.g. FA Cup); official suppliers / branded content / product placement / merchandising, access to social media and celebrity endorsement. All of these need careful selection so that the brand value of the event is not compromised by inappropriate or excessive association.

The onward march of a celebrity culture continues with influencers endorsing or sponsoring brands. This article explores whether English law has marched in step with society.  The term "image rights" refers to an individual's proprietary right in their personality - the right to prevent others copying their name, likeness, signatures, nicknames or slogans associated with them.  There are now social media influencers who are monetising very substantial social media followings.

With the new Government there is renewed talk as to how the UK can maximise the benefits of Brexit by deciding on the appropriate balance between the desire to liberalise regulations and the need to have minimum regulatory standards.